Naples, FL, June 7th, 2024 — For two decades, Wayfair has been a popular online destination for furniture shopping. Now, the company is expanding its physical presence, including a new location right in Naples. Wayfair, known for its wide array of furniture and home decor, operates several branded websites such as AllModern, Joss & Main, Perigold, and Birch Lane. While these sites offer different styles and products, they all fall under the Wayfair umbrella.

Birch Lane, a specialty brand by Wayfair, has been offering classic furniture and home decor online for the past decade. This year, Birch Lane has started opening physical stores, providing a new shopping experience for its customers. The brand is known for its timeless furniture pieces, seasonal decor, and personalized consulting services for full-room makeovers.

Currently, Birch Lane has three physical locations in Florida: Mizner Park in Boca Raton, The Mall at University Town Center in Sarasota, and International Plaza in Tampa. Now, Birch Lane's newest store is set to open in Naples this summer, located in Mercato where Z Gallerie used to be.

Mercato is a bustling mixed-use shopping center offering 315,000 square feet of retail, dining, and entertainment space. It is situated at 9110 Strada Place, just off U.S. 41. The center features several free parking lots, including a covered garage. Recently, Mercato welcomed Alamo Drafthouse, a specialty movie theater that provides a unique dining and viewing experience with servers delivering food during the movie.

Kelly Clarkson, the well-known singer and talk show host, is Wayfair's official brand ambassador. She has her own French-country inspired collection with Wayfair called Kelly Clarkson Home and recently launched the Montana Collection, inspired by her own home in Montana.

Wayfair is one of the largest home retailers globally, with 22.3 million active customers. Last year, the company reported $12 billion in net revenue. Wayfair offers approximately 30 million products from over 20,000 suppliers and employs more than 11,000 people across North America and Europe.